Are you treating your business postings like your personal social media posts? While the process of creating an account on any social media platform for yourself versus your business is relatively the same, how you handle the operations of those pages is vastly different. When it comes to your business, it takes a lot more effort than posting a photo of you and your dog, adding an emoji, and watching the likes from your friends and family roll in. But there’s also a world of opportunity waiting behind spending a little bit of money to make a lot more.
So what is the difference between paid postings and organic? Organic postings follow the same thought process as above. It involves creating content coming up with a unique caption, and hitting post to send the content out to your page. That content will then immediately have a chance to be seen by your followers, anyone looking at associated hashtags, and by those who follow your followers if they were kind enough to share your post.
The major pro of this kind of content is that it is free. You didn’t pay a dime to get that message out to the world. But how far it goes is limited by those who choose to follow you or your customers in the first place.
This is where paid postings come into play. Paid social posts will then be pushed out to those who you choose, not the other way around. Paid postings let you choose the geographical location, interests, and so much more. The major benefit is the poster gets to pick how far they want their post to reach without hoping someone is sharing it along the way to get the reach.
So when do you use these? Typically organic posts are more for keeping your current followers in the know with your business, while those paid postings should almost exclusively focus on advertising and promoting. Both options have their pros and cons. In addition, these two areas can cross paths as well. If your organic post is carrying a lot of potential, consider adding in a little money later to “boost it” to a wider audience.
So where do we come in? Fortunately, the AIM team is here to help with both and everything in between. Let’s set up a free analysis today and get you on the right track.
