Written by AIM founder Andy Thompson. AIM (Affordable Intelligent Marketing) is different. Read on to find out why.
As a small business owner and consultant, I commonly get asked how to evaluate marketing propositions and companies. Over the years, I have refined that answer to two quick and blunt interrogatives. i.e., let’s make this easy for you.
QUESTION ONE: What do you do to earn my fee?
If the agency or promoter cannot describe adequate work (even if it is automated) that they do to keep your brand fresh, live, and effective – eliminate them from participation: reject the proposal, fire the vendor, etc.
Would you pay a plumber, painter, or project manager to not work?
AIM analyzes our clients’ ads EVERY TWO BUSINESS DAYS and rebuilds them if they underperform our high standards. AIM also replies to comments, messages, and reactions for you on social media – keeping your page active, ranked, and lively. AIM even takes care of SPAM messages for you. We EARN YOUR FEE!
Click Here to see more of AIM’s services.
QUESTION TWO: How many demographically aligned matches can you deliver my brand message to?
Most marketing agencies I know love to broadcast your message over LARGE fields of people and report that high number back to you. Ignore it. They are wasting your time, money, and should be terminated.
Unless the right message is getting to the right people at the right time and in the right way – it’s extremely likely to be INEFFECTIVE.
As an example, I live in Wisconsin and the rabid-cheesehead-Green-Bay-Packers-fanbase is VERY REAL. Marketers love to play on that craze and tell you that they can get your commercial in front of the Packers fanbase. But unless your product, service, or brand aligns with that demographic…. It’s not worth it.
AIM specifically focuses on content, ads, and messaging to your demographic. We are continually adjusting the delivery vehicle and platform to increase alignment and effectiveness. We will tell you which ones we use and why and it’ll make sense.
Don’t settle for less.
AIM’s core is a behind-the-scenes service that will ALWAYS be checking, refining, and increasing performance for you.
