We are frequently asked about general marketing, strategy, and other business issues. AIM offers several services to assist in these areas.
Marketing Analytics
If you would like to get a feel for all your marketing (currently ongoing, already completed, and hopeful plans) we can help look at those reports and translate why, how, and what results they have gotten in terms of conversion rates, costs, etc. We have a healthy list of questions we will send you so we can really dig into the results for you. Everything from platforms, methods, specials, promos, costs, referrals, reviews, messaging, service mix, trends, and more.
In short, our marketing team will take a look at everything (within reason) that you can share. It’s common for these results to occur:
1. You will come to the realization there are things you haven’t looked at or given the opportunity to do. This ends up being a discussion of what marketing methods might work matched to your goals with target costs and conversion rates.
2. We provide additional insight and priority on the analysis you have already done. We help interpret it so you (and we) can act on it. We will talk candidly about concerns and how to resolve them.
3. We are flexible and can pivot to your needs and desires in the consult.
Price of $150 – Includes our analysis of your data sharing and responses to the questionnaire. Also includes an hour-long call to discuss options.
Strategic Consult
Not everyone thinks strategically, but we do and we can help you with that.
A strategic consult goes much broader and deeper into the business, long-term goals, team, owner involvement, and more. The goal is to align all the activities with the end goals. Homeowners have too much on their minds to think specifically and strategically in terms of marketing – so this helps them map backward from a future goal into the reality of how to move in that direction. It commonly ends up being a discussion about what they do and might want and how to get there or decide if they want to pursue it. AIM will share lots of examples of how other companies accomplish similar goals so they can apply it to their own scenario. This helps make everyone comfortable and confident in the decisions they make.
Price of $150 – Includes a questionnaire and our analysis of your responses to the questionnaire. Also includes an hour-long phone call.
