There’s no need to limit your social media content to just some unique wording. Or even just a couple of photos! In the dynamic world of video content, there is now an opportunity to captivate audiences in a brand-new way. But just how should you incorporate video content in a way to amplify your online presence?
If you’re making the decision to utilize more video content in your online presence, the biggest factor to consider is if your video content is mobile-friendly. It is almost guaranteed that most of your audience will be viewing your video on their phone, rather than your laptop. Therefore, it’s more beneficial to keep that content vertical, fast, and engaging, ensuring your viewers don’t keep scrolling before they’ve seen all you have to offer.
Check out this example from our team at AIM:
Another big option in video content some users don’t consider is the option to go live! If you have an engaging presence and a big announcement to share, streaming live offers an incredible personalized way to engage with your audience. The authenticity and immediacy of live-streaming can be a great benefit.
The biggest takeaway with video content to consider, if nothing else. is that it’s simply a more engaging way to share news or deliver a story than simply writing a post. The added elements of moving images, music, and anything else that comes to mind help to create a visual that is far more captivating to the mind.
If you’re still not convinced, consider these simple stats: Videos on Facebook receive 8 billion daily views, and including videos in your Facebook marketing can increase engagement by 33%.
With Instagram, it is reported that over 1 billion accounts use Instagram Stories every day. Videos on Instagram also receive 2 times more engagement than other types of content.
Another Example from the AIM Team:
As social media continues to evolve, the importance of video content cannot be overstated. From boosting engagement to providing unique storytelling opportunities, videos have become an integral part of any successful social media strategy.
