Although it may be a bit on the nose to blog about the benefits of blogging, we strongly feel it’s a topic that needs to be discussed. If blogging isn’t already on your to-do list each week or each month, it could be a great idea if you need a digital refresh to boost your online presence. Not only is it a fun and creative outlet, but it’s also a zero-cost to low-cost way of helping to build your online presence for your business!
To start off, we need to break down the facts. Statistically, companies who choose to blog can increase their web traffic by more than 55%. Additionally, businesses who blog can also generate up to 67% more leads than their competitors. The increase in web visibility is also crucial due to the fact that once a blog is published, it stays online forever, meaning the increase in web traffic and leads can last continuously as well. Most importantly, if you already have a website, it doesn’t require much effort other than adding a blog section and continuing to promote your blogs on social media! Why not give it a shot?
Blogging can also help you to establish your credibility. It’s a space for more long-form content, so it really provides you the opportunity to showcase your knowledge on what it is you’re trying to sell. There are only so many characters allowed on Twitter. With blogging the world is you’re oyster to show your customers you know what you’re talking about.
If you’re looking for another way to showcase your services or products, blogging may also be for you. For example, right now is a great time for us to suggest you check out our blogging services and let AIM do the work for you. Just because you’re looking for a creative outlet doesn’t mean you have to pass up on an opportunity to showcase what you can offer. Take the time to demonstrate their value and relevance.
Starting a blog on your website is also a great way to ensure loyalty to your brand. If you’re trying to operate on a mission of authenticity and commitment to your customers, take the time to showcase that with your blogging. Show people you’re authentic with your words. Create a space for commenting so you can continue to drive conversation and allow people to show support. The opportunity that comes with longer-form content is it can give people more of a glimpse behind the scenes if you let it.
Most importantly, blogging opens the door for even more leads if you write your content strategically. Take the time to include a call to action, offer downloads or promotions, or use it as a space to announce new products and services. It also makes people stay on your site longer, so those visitors can quickly turn into leads. It can become a great space to open the door to new customers and invite them in.
In the competitive digital space, let blogging be your ally. Use it as a creative space, but also a promotional one. From an increase in leads to improving SEO and establishing transparency and authority, it’s certainly worth giving a shot!
