It’s no secret in 2023 that social media is a key advertising tool for any business. But with its fast pace nature, it is important to be posting frequently; if not essential.
But where is the balance? Users are just as at risk of over-posting as they are under-posting. Under-posting will leave your followers forgetting your business exists, while over-posting will leave them annoyed and unfollowing you as they get sick of your posts.
Statistics show the best balance on social media is posting two to three times a week. This number will give you a happy medium no matter what your platform of choice is. Algorithms also care about consistency, meaning if Facebook (or LinkedIn/Instagram) sees you posting consistently, they are more likely to push your posts to the top of people’s feeds.
However, this algorithm also prefers when you stick to a schedule. This schedule entails sticking to certain days as well as certain times of the day. For example, consider posting on Mondays, Wednesdays, and Fridays between the hours of 9:00 a.m. – 11:00 a.m. This will train the algorithm to look for your posts and prepare to push them.
If you keep these tips top of mind, your business is sure to stick in the minds of your followers. We all need a reminder. Staying consistent will help you be that reminder that you’re here and you’re open for business!
